Factors affecting consumer buying behavior of mobile phone devices mesay sata brand name, product features and after sales services) thought to influence the dependent variable (ie decision to by) are identified price has a positive effect on consumer’s mobile phone buying decision. Have explored the effects of brand names on consumer perceptions, they have yet to investigate whether product attributes such as product ratings may moderate the effect of a brand name on consumer perception. Micromedex® advanced consumer information provides comprehensive consumer information pertaining to a wide variety of drugs, such as a list of commonly used brand names, drug descriptions, warnings and precautions, and detailed information on the proper use of each drug. Brand awareness is a key component of marketing efforts, as harried consumers overwhelmed by the amount of commercial messaging they see or hear use mental shortcuts to make their decision. “brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and / or to that firm’s customers.
Thus, this research came to cover an important subject within the consumer behaviour, which is the effect of brand names on the consumers' choice between alternatives. Needs a careful evaluation on the effect of brand on consumer buying behavior branding is a process of stamping a product or a group of products or something else which the marketer offers, with some identifying name and mark or combination of both. 2 abstract current research tells us that both the brand name and packaging of a product have an effect on the consumer and his or her individual purchasing decision.
The available research of the effects of brand name on quality perception and preference largely concern frequently consumed products whose brand names and brand images are linked tightly to the food itself—products such as beer, cola, and cigarettes (makens, 1965. If brand name communicates quality, this would explain why consumers would pay more for a brand with a reputation for quality however, brand reputation as an attribute was ranked low in importance, while price was ranked near the top. To explore the effect of brand name on consumer decision making, 2 to understand the buying behavior of consumers with respect to brand, 3 to identify the emotions of consumers regarding brands ii literature review zhou, arnold, pereira, and yu (2010)summed up, both theoretically and empirically, the similarities.
Brand name had the largest effect on perceived quality than did the other variables (price and store name) the authors also concluded that when consumers infer quality from price, they. Influence of brand name on consumer decision in car choice list of contents brand name influence the consumer’s choice some customers purchase the specific branded things just due to the brand name customers believe that brand name is a symbol of quality. The findings confirmed that the subjective associations bestowed on a brand name do indeed influence the way in which consumers experience the taste delivery of a milk product. The ultimate effect of a brand on consumer behavior is largely based on how consumers subjectively perceive and relate to the brand consumer perception the effect of planting a clear brand message in consumers’ minds is that consumers can personalize the message and begin to adopt the brand. Consumers buy cosmetics because of a given brand name, some buy cosmetics because of price, country of origin and brand) have positive effect on consumer purchase decision analysing the impact of graphics as a packaging attribute, silayoi & speece (2007) noted that brands consumer perceptions of an acceptable colour are associated.
– using valence and activation ratings, reaction time, and functional magnetic resonance imaging (fmri), the authors show the interaction of key brand name dimensions with the consumer purchase decision-making process, as well as the neurophysiological basis of consumer preference for certain types of brand names. Hypotheses dealt with whether the presence of a product's brand name affects consumers' perceived risk towards shopping online whether the familiarity with a brand name influences consumers' perceived risk and whether online shoppers and non-shoppers perceive risk towards shopping online differently. Athletic endorsements and their effect on consumers’ attitudes and consumption by dr karla mccormick monetary worth of – such as increasing brand name recognition, producing a favorable consumer response to the athletic endorsement. Brand image is the key driver of brand equity, which refers to consumer’s general perception and feeling about a brand and has an influence on consumer behavior for marketers, whatever their companies’ marketing strate.
Phonetic effects of brand names on judgments 45 predicted in hypothesis 2) b) when this information is provided after the brand name information (ie, sound symbolism. Develop a test a conceptual mode of the effect of nike brand name on consumer evaluations in feui based on its brand quality, value perceptions and purchased intention on nike shoes quality the key to branding success. A brand can be defined as a name, symbol, design, or mark that enhances the value of a product beyond its functional value therefore, a brand adds value to the investor.
A brand name may be defined as, a name, term, sign, symbol, or design, or a combination of these, that identifies the manufacturer or seller of a product or service (kotler and armstrong, 2002. The benefits of branding by marcia yudkin, head stork, named at last and supposedly, more people have the motorcycle brand harley-davidson tattooed on their body than any other brand name that's out-of-this-world loyalty 3 familiarity branding has a big effect on non-customers too psychologists have shown that familiarity induces liking. Effects of brand on consumer preferences: a study in turkmenistan abdurrahman isik, mehmet fatih yasar abstract using a measurement model of brand name and consumer preferences, this study aims to investigate the effects of brand name on consumer preferences in turkmenistan this study sought to investigate specifically, the influence of brand.
Typically one expects that brand activities that frustrate a consumer will hurt the brand however, we demonstrate that intrusive advertising hurts the brand only when the consumer is able to later recognize the brand. The effect of branding on consumer choice original research report second, a greater understanding of the effects of branding on consumer choice is iiithe impact of copycat branding on consumer choice when a brand is perceptually similar to another, well established brand, how does this effect decision making. Effect of brand equity on consumer perception of brand print reference this disclaimer: the brand itself is not enough the company should have strong brand effectiveness because brand equity have great effect on consumer perception of brand is a situation where by a customer is expected to name a brand in product class, also it can.